Zebra Technologies Celebrates 50 Years of Innovating at the Edge

Trusted advisor continues legacy of guiding enterprises through digital transformation

LINCOLNSHIRE, Ill. – May 9, 2019 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, celebrates its 50th anniversary as it continues to empower the front line of business. Since the inception of its first printing prototypes in the late 1960s, Zebra has evolved into a trusted advisor to its partners and customers based on its legacy of innovation to help transform the enterprise.

When Zebra and its partners deliver a performance edge to front-line employees, nurses spend more time at the bedside with a patient resulting in higher quality care, and retail associates check inventory and complete transactions without leaving the shopper’s side. When Zebra integrates mobile printing and data capture solutions with cross-technology indoor location solutions, manufacturing plants and distribution centers become smarter environments in which production, fulfillment and shipping efficiencies are dramatically increased.

“We are proud to celebrate our half century milestone with our customers across the retail/ecommerce, manufacturing, transportation and logistics, healthcare, government and other industries,” said Anders Gustafsson, Chief Executive Officer, Zebra Technologies. “While Zebra has changed its stripes over the years, we are well-positioned to accelerate our strategy. With our network of specialized partners, we will continue to deliver industry-tailored solutions at the enterprise edge where there is an amazing amount of new growth and opportunities.”

Zebra marks this 50-year milestone as a result of its consistent focus on the company’s guiding principles. As digital technology transforms the edge of the enterprise, Zebra’s purpose-driven design builds in ease of use, security and ruggedness with front-line users, workplace and workflows in mind. Zebra enables customers to create smart, data-powered environments to better reflect what is happening at the edge of their operations rather than relying on traditional systems of record. And connected, collaborative mobile workflows powered by Zebra innovations allow those on the front line to optimize in-motion operations while linking together teams, assets and systems to deliver best-action guidance for business-critical decisions in real time.

Over its history, Zebra has continuously innovated within its core set of technologies and created completely new categories to fuel next-level performance for its customers. An increasing amount of its innovation stems from advances in software and data services. In particular, the Zebra DNA™ suite of applications, development tools and utilities powers the printers, scanners and mobile computers within its portfolio. Plus the Zebra Savanna™ platform underpins both Zebra’s intelligent edge solutions and a new category of cloud-enabled applications developed by Zebra partners. 

Another example of this long-standing commitment to innovation is the industry’s first all-imager bioptic, the MP7000 scanner/scale, which was Zebra’s first entry into the popular grocery checkout segment.  As David Krebs, Executive Vice President, VDC Research recently shared on Zebra’s Your Edge blog, “Taking advantage of the entry provided by the scanning technology transition/upgrade cycle and leveraging its already strong footprint in the retail sector, Zebra’s bioptic scanning business has outpaced the overall market in 2018. Moving forward, Zebra appears well-positioned to continue to support retailer’s POS scanning modernization efforts.”

With over 4,400 U.S. and international patents issued and pending based on organic innovation, Zebra has also increased its investment in disruptive technologies, bolstered by several acquisitions in recent years that include Motorola Solutions’ Enterprise business, Xplore Technologies Corporation and Temptime Corporation. Zebra Ventures, the company’s strategic investment arm, continues to invest in early stage companies such as the most recent example: Locus Robotics.

Multiple industry leading organizations have honored Zebra for its innovation. For example, this year Gartner recognized Zebra as a Visionary in the Magic Quadrant for Indoor Location Services, Global for the second consecutive year. In addition, Zebra has received top international product design honors including the recent iF Design Award for the ZC100/300 series card printers. 2019 also marks Zebra’s fourth straight year on Forbes’ 2019 list of “America’s Best Employers.” And for the third year in a row, CRN has given Zebra a 5-Star rating in its 2019 Partner Program Guide, recognizing the strongest, most successful partner programs in the channel today.

As part of its philanthropic efforts, Zebra is paving the way for future science and technology leaders through its support of FIRST® (For Inspiration and Recognition of Science and Technology). For more than 20 years, Zebra employees have mentored robot-building teams. This year, the company also provided one of its location solutions, Dart to gather real-time data on robot movements to optimize FIRST robot competition gameplay and enhance the spectator experience.

From the introduction of its first printer to its leadership today as a trusted advisor, Zebra continues to work with its partners and customers to transform the enterprise from the edge and is committed to helping them uncover future opportunities to make faster, smarter business decisions.   


  • Zebra celebrates its 50th anniversary by delivering a performance edge to the front line of business across retail, manufacturing, transportation, logistics, healthcare and government.
  • Zebra continues to bring to market an innovative, award-winning portfolio of mobile computers, printers and scanners through an unmatched partner ecosystem.
  • Zebra is well-positioned to accelerate its strategy and expand on its commercial successes while advancing its commitment to be an employer of choice as well as a trusted global partner and corporate citizen.




Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/ecommerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. Ranked on Forbes’ list of America’s Best Employers for the last four years, Zebra helps our customers capture their edge. For more information, visit www.zebra.com or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook

Media Contact: 

Valérie Berrivin
Zebra Technologies
+33 (0) 607 956 184

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corporation, registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2019 Zebra Technologies Corporation and/or its affiliates. All rights reserved.