Yet, they have both risen to the top of their fields. Therese, who is currently the Global Director of PR, Thought Leadership and Advocacy for Zebra, and Stephanie, who is Zebra’s Global Director of Business Communications, were recently named two of PRNews’ Top Women in PR!
Given that they both entered PR at a time when traditional newsrooms still existed and digital was in its infancy, I was curious as to how they’ve had to adapt their storytelling strategies over the years from both a PR and business communications perspective. After all, we know it is no easy feat to remain relevant in a world where everyone is a reporter and stories are told in just a few hundred characters. Watch what they had to say: