Bealls Inc. Optimizes Customer Experience, Omnichannel Strategy with Zebra Technologies

Android™ OS with Mobility DNA solutions differentiates Zebra TC51 touch computer from competition

LINCOLNSHIRE, Ill. – Sept. 5, 2018 – Bealls Inc. knows the importance of using technology to meet the ever-increasing expectations of its customers.  Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, announced Bealls, Inc. has  equipped retail associates across their Bealls Stores, Bealls Outlet, and Burkes Outlet locations with the TC51 touch computer to improve productivity, enrich omnichannel fulfillment and enhance the customer experience.

“Zebra's TC51 touch computer plays an important role in our stores, both for our associates and for our customers,” said John Greene, Director of Solution Delivery for Store Systems at Bealls. “As customer expectations change, we have to adapt and exceed their demands for a great experience online and in the store.  The TC51 helped us do that by arming our associates with leading technology to interact more efficiently and effectively with customers in the store while enabling our omnichannel strategy."

A key differentiator for Bealls is the TC51’s Android™ operating system (OS) hardened for the enterprise with Zebra’s Mobility DNA. The familiar OS along with an extensive suite of Zebra’s Mobility DNA tools made the deployment process seamless, manageable, and allowed Bealls to cost effectively deliver the right capabilities to its associates across hundreds of stores.

“The TC51 touch computer increases the productivity of Bealls’ retail associates, giving them more time to spend with customers in store while also enabling omnichannel fulfillment,” said Pat Glennon, Vice President, Zebra Retail Sales.  “Zebra has helped enable many of the world’s leading retailers to provide a great in-store experience to customers, which is critically important in the rapidly changing retail environment.”


  • By using Zebra’s TC51 touch computer, associates in Bealls Stores and Bealls and Burkes Outlet Stores have more time to spend with customers.
  • The TC51 touch computer is part of Zebra’s industry leading Android OS portfolio, simplifying the deployment across the store network.
  • Bealls can execute its omnichannel fulfillment strategy with the Zebra® TC51 which includes fulfilling online orders from specific stores.
  • Bealls associates use the Zebra QLn220 mobile printer with Zebra exclusive IQ Color barcode labels in conjunction with the TC51 touch computer for efficient markdown execution.
  • For a deeper look at the TC51 deployment for Bealls Inc., watch this video or read this case study.




Zebra (NASDAQ: ZBRA) empowers those on the front line of business in retail, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. Ranked on Forbes’ list of America’s Best Employers for the last three years, Zebra helps our customers capture their edge. For more information, visit or sign up for our news alerts. Follow us on LinkedInTwitter and Facebook.


Headquartered in Bradenton, Florida since 1915, the Bealls Inc. family- owned corporation now operates more than 530 stores in 16 states as Bealls Stores, Bealls Outlet, Burke’s Outlet, Bunulu and Home Centric. To learn more about Bealls, visit

Media Contact:

Matt Doyle
Zebra Technologies

Industry Analyst Contact:

Kasia Fahmy
Zebra Technologies

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