Zebra Extends Player Tracking to Cover Pool of Top College Talent During Senior Bowl

Performance intelligence to enhance evaluation of players heading into NFL Draft

LINCOLNSHIRE, Ill. – Jan. 18, 2018 –  Zebra Technologies Corporation (NASDAQ: ZBRA), the market leader in rugged mobile computers, barcode scanners and barcode printers enhanced with software and services to enable real-time visibility, announced that Zebra will be the first company to implement RFID player tracking technology to deliver important player performance during the Reese’s Senior Bowl as well as the practices leading up to the game. NFL coaches, scouts and general managers will receive player tracking and performance data to assist them in their evaluation and scouting of some of the top college players. Zebra will also sponsor the Reese’s Senior Bowl game on Jan. 27, 2018 which will be played at Ladd-Peebles Stadium in Mobile, Alabama and will be aired on the NFL Network.


  • Zebra’s Sports’ Solution tracking data will be highlighted throughout Senior Bowl week and shared via Senior Bowl social media channels from game time through the NFL 2018 draft.
  • The Zebra Sports Solution attaches RFID tags to a player’s equipment to track their movements on the field, which enables coaches to gather performance data including each player’s practice participation, speed and acceleration information, distance traveled by period, drill, and throughout the entire practice session.
  • Zebra is the “Official On-Field Player Tracking Provider” for the NFL. About one-third of NFL players have played in the Senior Bowl, football’s premier senior showcase that annually features the country’s best top senior collegiate players and NFL draft prospects. 
  • As a global leader in location solutions, Zebra provides tracking technology globally for enterprises of all sizes in healthcare, retail, manufacturing and transportation and logistics to give them real-time operational visibility.

Sean Payton, Head Coach, New Orleans Saints
“The New Orleans Saints benefit from the data provided by Zebra as it gives us the visibility we need to make the right calls during each of our practices and in preparation for our games. Our recruiting efforts will also be enhanced as we can better evaluate and scout college players based on data generated at the Senior Bowl.”

Phil Savage, Executive Director, Senior Bowl
“With 500 former players on active NFL rosters, the Senior Bowl features the future stars of the league. We are thrilled to work with Zebra so that we have the best real-time tracking technology to help evaluators get the details about each player’s performance to build successful teams.” 

John Pollard, Vice President, Business Development, Zebra Sports
“Zebra Sports looks forward to providing the real-time player data to support the evaluation and assessment needs of the NFL. Our engagement will enhance the overall experience of the Senior Bowl with unprecedented tracking capabilities during practices and the game.”

With the unparalleled operational visibility Zebra (NASDAQ: ZBRA) provides, enterprises become as smart and connected as the world we live in. Real-time information – gleaned from visionary solutions including hardware, software and services – give organizations the competitive edge they need to simplify operations, know more about their businesses and customers and empower their mobile workers to succeed in today’s data-centric world. For more information, visit www.zebra.com or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook.

Media Contact:
Therese Van Ryne
Zebra Technologies

Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies

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