John Pollard has held various product marketing/management and business development roles, and provided consulting services in the consumer goods, technology, and sports industries working with some of the most identifiable corporations and influential brands in the world including Ray-Ban, Coca-Cola, Johnson & Johnson, Oracle Corporation, Microsoft, the NBA, and the NFL.
While at Microsoft, John identified an opportunity to combine his strengths as a marketing executive and interest in technology product innovation with his passion for sports, particularly the game of football. John invented the ICE Player and Team Evaluation platform that was first used by the 2010 Super Bowl Champions New Orleans Saints. Global sports information and technology leader STATS LLC. later acquired the ICE solution, along with the acquisition John was brought in to start and lead a new business unit within STATS called the Sports Solutions Group – a unit tasked with combining innovative technologies, unique information services, subject matter expertise, and new content sources to deliver enhanced value to team and media clients as well as fans and brand sponsors.
During this time, John has become recognized as a visionary and thought-leader in sports statistics, analysis and technology. He is a frequent guest commentator on sport radio shows including SiriusXM’s NFL Channel, and television broadcasts including Bloomberg television’s Fast Money. He is regularly sought for commentary and opinions regarding new sport content concepts, sports information and technology strategies in various industry publications from the New York Times, Fox Sports, Sports Illustrated, and ESPN. Currently John’s work in sports analytics is being highlighted in an upcoming book about the evolution and use of analytics and technology in sports.
As an industry consultant, John continued to enjoy working closely with team and media clients, including NFL and NCAA coaching staffs and personnel departments, and on-air talent helping them derive insights and knowledge from their various information sources and analytical studies to aid in game planning and strategy, self-scouting, player evaluation, and roster valuation.
Most recently John joined Zebra Sports, a division of Zebra Technologies, the company that is the “Official On-Field Player-Tracking Provider for the NFL”. At Zebra, he serves as Vice President of Business Development for Zebra Sports, leading the company’s team engagement efforts with the NFL, NCAA, as well as other sports around the globe. In addition to his management responsibilities John continues to work directly with league and team personnel including coaching, personnel, and analytics staffs around the NFL and college football helping organizations use statistical, analytical, and player-tracking/performance data and technologies to work more efficiently and support informed decision-making.